Step One: Gather Your Information. Step Two: Analyze Your Data. Step Three: Make a Plan.
Sounds simple, but, unless you take a well-thought-out approach to achieving the goals you’ve identified for your Local Store Marketing Plan Continue reading “Step 3 in Creating an LSM Plan: It’s Time to Make a Plan”
Step Two in Developing an LSM Plan
I can’t tell you how many people start to create their Local Store Marketing plan with a list of ideas already in mind. There’s nothing wrong with having ideas, of course, but it’s important to make sure Continue reading “Don’t Start at the End and Move Backwards—-Always Move Forward!”
Developing a Local Store Marketing (LSM) plan for your business doesn’t require you to be a marketing expert. However, it does require that you invest Continue reading “Steps to Creating a Local Store Marketing Plan”
As a local retail business, it’s very easy to put your marketing on auto pilot—putting all of your efforts in the hands of the national marketing gurus. After all, as a local business you are often contributing two to four percent of your sales to national marketing initiatives. National plans have worked before, so why should you bother Continue reading “Is Your Marketing Plan on Auto Pilot? 6 Reasons Your Plan Needs to Shift Gears”