Tag: Marketing Plan

Step 3 in Creating an LSM Plan:  It’s Time to Make a Plan

Step 3 in Creating an LSM Plan: It’s Time to Make a Plan

Step One:  Gather Your Information.  Step Two:  Analyze Your Data.  Step Three:  Make a Plan.

Sounds simple, but, unless you take a well-thought-out approach to achieving the goals you’ve identified for your Local Store Marketing Plan Continue reading “Step 3 in Creating an LSM Plan: It’s Time to Make a Plan”

Is Your Marketing Plan on Auto Pilot?       6 Reasons Your Plan Needs to Shift Gears

Is Your Marketing Plan on Auto Pilot? 6 Reasons Your Plan Needs to Shift Gears

As a local retail business, it’s very easy to put your marketing on auto pilot—putting all of your efforts in the hands of the national marketing gurus.  After all, as a local business you are often contributing two to four percent of your sales to national marketing initiatives.  National plans have worked before, so why should you bother Continue reading “Is Your Marketing Plan on Auto Pilot? 6 Reasons Your Plan Needs to Shift Gears”