As a local retail business, it’s very easy to put your marketing on auto pilot—putting all of your efforts in the hands of the national marketing gurus. After all, as a local business you are often contributing two to four percent of your sales to national marketing initiatives. National plans have worked before, so why should you bother Continue reading “Is Your Marketing Plan on Auto Pilot? 6 Reasons Your Plan Needs to Shift Gears”
Tag: Local Store Marketing Plan
Ya Talkin’ to Me? 5 Ways to Build Customer Relationships
Let me ask you something. If you’re like me, every day you get a number of e-mail offers and text messages asking you to visit a local business and make a purchase. Some are even addressed to me personally, “Kathy, we have this special offer just for you.” Continue reading “Ya Talkin’ to Me? 5 Ways to Build Customer Relationships”
7 Questions to Ask When Building a Local Store Marketing Plan
Start on shaky ground and you’re sure to collapse!
What is the biggest mistake local businesses make when creating a Local Store Marketing plan? It’s driving customers to their location and delivering Continue reading “7 Questions to Ask When Building a Local Store Marketing Plan”