Tag: Franchise Marketing

The Silver Bullet for Local Store Marketing

The Silver Bullet for Local Store Marketing

When I look back at the years that I’ve spent helping local franchisees build their sales, they all seem to face the same challenges.  They are running multi-million dollar businesses that require intense coordination of many disciplines—hiring, staff management, training, equipment acquisition, equipment maintenance, inventory management, customer service, accounting and of course, customer acquisition and marketing.  While all franchisees have a strong interest in driving sales and transactions, many don’t have the resources, bandwidth or expertise to effectively develop local marketing strategies.  It’s easy to rely upon national marketing initiatives to drive sales at the local level—and often times these efforts simply trickle down to the individual franchise locations.  I believe that these incredible business owners deserve more.  That’s why I have developed HubKonnect, what I consider to be the silver bullet for Local Store Marketing.

It’s clear that local franchisees have hundreds of opportunities within their local trading areas and it’s time for them to have the ability to advance their business within their specific communities.  HubKonnect is a software platform that utilizes AI continuous learning to create customized Local Store Marketing plans.  Franchisees have immediate access to the customer demographics for each of their locations; as well a complete listing of traffic generators, competition and more.  HubKonnect’s AI brain, Kirby, scours the internet gathering thousands of data points, analyzing and determining the optimal LSM plan for a specific location.  Re-Grand Opening or location anniversary?  No problem, HubKonnect provides the guidance for how to market and showcase your location.  Launching a new product, simply ask Kirby to create a plan to support and extend the impact of a new product launch at your specific location.  Facing a new competitor, HubKonnect will not only create a Local Store Marketing plan for you, but it will provide you with an implementation checklist and a communications plan that will help you get the message out to your local customer base.

I’ve very proud of HubKonnect.  It is the culmination of my lifetime of passion for Local Store Marketing and for helping franchisees really bring their local marketing efforts to fruition at each individual location.  To bring this vision to life, we’ve brought together an amazing team of tech experts with experience with companies like Amazon, IBM and Google.  Collectively, we have harnessed LSM expertise and Silicon Valley technology to create leading learning algorithms and solve business problems for the local franchise level.

I invite you to check out our website, HubKonnect.com, to learn more about this great new product.  I’d love to personally tell you more about it and help change your local store marketing world forever.

Are Nielsen Local Markets Dead?

Are Nielsen Local Markets Dead?

CRM, big data and digital/social marketing efforts have begun to blur the lines regarding what a market is or isn’t.  For many years, DMA’s (Designated Marketing Areas) were the only game in town—clearly identifying advertising markets based upon television and radio markets.  But CRM and big data analysis Continue reading “Are Nielsen Local Markets Dead?”

Can You Rely on Corporate Marketing to Drive Sales to Your Local Franchise Location?

Can You Rely on Corporate Marketing to Drive Sales to Your Local Franchise Location?

Every franchise and multi-unit retailer faces this question all the time.  Many franchise organizations require a contribution to a national marketing fund and when Continue reading “Can You Rely on Corporate Marketing to Drive Sales to Your Local Franchise Location?”

Why Don Draper Doesn’t Fit Your Business Needs

Why Don Draper Doesn’t Fit Your Business Needs

I spent the majority of my career either working for advertising and marketing agencies or as the client of an advertising or marketing agency.  These agencies were top-notch and among the elite marketers in the U.S.  As a client, they did a great job of meeting my needs at the national and even local market levels.  However, when it came to knowing the needs for an individual franchise location—they just didn’t get it. Continue reading “Why Don Draper Doesn’t Fit Your Business Needs”