Franchise and Retail Marketing LSM Tips
Category: Sales Building Ideas
Step Two in Developing an LSM Plan
I can’t tell you how many people start to create their Local Store Marketing plan with a list of ideas already in mind. There’s nothing wrong with having ideas, of course, but it’s important to make sure Continue reading “Don’t Start at the End and Move Backwards—-Always Move Forward!”
Developing a Local Store Marketing (LSM) plan for your business doesn’t require you to be a marketing expert. However, it does require that you invest Continue reading “Steps to Creating a Local Store Marketing Plan”
As a local retail business, it’s very easy to put your marketing on auto pilot—putting all of your efforts in the hands of the national marketing gurus. After all, as a local business you are often contributing two to four percent of your sales to national marketing initiatives. National plans have worked before, so why should you bother Continue reading “Is Your Marketing Plan on Auto Pilot? 6 Reasons Your Plan Needs to Shift Gears”
I’ve worked much of my career for a large, global brand that spends hundreds of millions in brand advertising. I can tell you that we always spoke about retail locations as being that place Continue reading “Actions Speak Louder Than Words: How to Bring a Brand to Life”
Local Store Marketing Sales Building 