Developing a Local Store Marketing (LSM) plan for your business doesn’t require you to be a marketing expert. However, it does require that you invest Continue reading “Steps to Creating a Local Store Marketing Plan”
Tag: LSM
Is Your Marketing Plan on Auto Pilot? 6 Reasons Your Plan Needs to Shift Gears
As a local retail business, it’s very easy to put your marketing on auto pilot—putting all of your efforts in the hands of the national marketing gurus. After all, as a local business you are often contributing two to four percent of your sales to national marketing initiatives. National plans have worked before, so why should you bother Continue reading “Is Your Marketing Plan on Auto Pilot? 6 Reasons Your Plan Needs to Shift Gears”
Actions Speak Louder Than Words: How to Bring a Brand to Life
I’ve worked much of my career for a large, global brand that spends hundreds of millions in brand advertising. I can tell you that we always spoke about retail locations as being that place Continue reading “Actions Speak Louder Than Words: How to Bring a Brand to Life”
How is a Local Business’ Trading Area Impacted by CRM?
You might say this is a bit of a trick question. By nature, Customer Relationship Management (CRM) would be all of the customers in your trade area, wouldn’t it? Continue reading “How is a Local Business’ Trading Area Impacted by CRM?”
Local Store Marketing Sales Building 