Franchise and Retail Marketing LSM Tips
Author: Kathy Hartman
As a local retail business, it’s very easy to put your marketing on auto pilot—putting all of your efforts in the hands of the national marketing gurus. After all, as a local business you are often contributing two to four percent of your sales to national marketing initiatives. National plans have worked before, so why should you bother Continue reading “Is Your Marketing Plan on Auto Pilot? 6 Reasons Your Plan Needs to Shift Gears”
I’ve worked much of my career for a large, global brand that spends hundreds of millions in brand advertising. I can tell you that we always spoke about retail locations as being that place Continue reading “Actions Speak Louder Than Words: How to Bring a Brand to Life”
Let me ask you something. If you’re like me, every day you get a number of e-mail offers and text messages asking you to visit a local business and make a purchase. Some are even addressed to me personally, “Kathy, we have this special offer just for you.” Continue reading “Ya Talkin’ to Me? 5 Ways to Build Customer Relationships”
You might say this is a bit of a trick question. By nature, Customer Relationship Management (CRM) would be all of the customers in your trade area, wouldn’t it? Continue reading “How is a Local Business’ Trading Area Impacted by CRM?”
Local Store Marketing Sales Building 