One of the questions that I am often asked is what is the right amount to spend on Local Customer Engagement (LCE), which is the new digital-world terminology for what many of us have known for years as Local Store Marketing.  Now, if I told you that “if you spend a million dollars on local marketing and you’ll reap two million in return” —I imagine you’d think the right answer to the question is a million dollars.  Continue reading “The Million Dollar Question: How Much Should You Spend on Local Customer Engagement?” →