Franchise and Retail Marketing LSM Tips
Tag: #LocalStoreMarketing
One of the things I love most about my job is sitting down with a group of franchisees and having them share the ideas that are working to build sales in their locations. Inevitably though, someone brings up an idea that’s working great for them and another franchisee says “I tried that and it didn’t do anything for me”. Why does that happen? Why doesn’t that great idea work in your location too? Continue reading “Why Doesn’t this Local Store Marketing Idea Work for Your Local Business?”
One of the questions that I am often asked is what is the right amount to spend on Local Customer Engagement (LCE), which is the new digital-world terminology for what many of us have known for years as Local Store Marketing. Now, if I told you that “if you spend a million dollars on local marketing and you’ll reap two million in return” —I imagine you’d think the right answer to the question is a million dollars. Continue reading “The Million Dollar Question: How Much Should You Spend on Local Customer Engagement?”
Local Store Marketing Sales Building 