Franchise and Retail Marketing LSM Tips
Category: Local Store Marketing
I’ve worked much of my career for a large, global brand that spends hundreds of millions in brand advertising. I can tell you that we always spoke about retail locations as being that place Continue reading “Actions Speak Louder Than Words: How to Bring a Brand to Life”
Let me ask you something. If you’re like me, every day you get a number of e-mail offers and text messages asking you to visit a local business and make a purchase. Some are even addressed to me personally, “Kathy, we have this special offer just for you.” Continue reading “Ya Talkin’ to Me? 5 Ways to Build Customer Relationships”
You might say this is a bit of a trick question. By nature, Customer Relationship Management (CRM) would be all of the customers in your trade area, wouldn’t it? Continue reading “How is a Local Business’ Trading Area Impacted by CRM?”
What is the biggest mistake local businesses make when creating a Local Store Marketing plan? It’s driving customers to their location and delivering Continue reading “7 Questions to Ask When Building a Local Store Marketing Plan”
Local Store Marketing Sales Building 