CRM, big data and digital/social marketing efforts have begun to blur the lines regarding what a market is or isn’t. For many years, DMA’s (Designated Marketing Areas) were the only game in town—clearly identifying advertising markets based upon television and radio markets. But CRM and big data analysis Continue reading “Are Nielsen Local Markets Dead?”
Every franchise and multi-unit retailer faces this question all the time. Many franchise organizations require a contribution to a national marketing fund and when Continue reading “Can You Rely on Corporate Marketing to Drive Sales to Your Local Franchise Location?”
Local Store Marketing 101: The first question we all learn is “Who is Your Target?”. Initially, we want to understand basic demographics: age, sex, ethnicity. Those are the easy data points that we can learn from any US Census. Today’s CRM and big data strategies allow companies Continue reading “Who is Your Marketing Target? I Bet You Don’t Really Know!”
We all say it. I have My Dry Cleaners, My Grocery Store, My Gas Station, My Pharmacy. They are all MINE. Of course, I don’t own any of these businesses—but, I am a loyal customer of the locations that I fondly refer to as “mine”. The value of them making me one of their “My’s” is huge. I am a repeat customer and probably a heavy user from their perspective.
But, I didn’t become one of their loyal customers easily. Continue reading “MINE! MINE! MINE! Six Keys to Earning Customer Loyalty”