We all say it.   I have My Dry Cleaners, My Grocery Store, My Gas Station, My Pharmacy.  They are all MINE.  Of course, I don’t own any of these businesses—but, I am a loyal customer of the locations that I fondly refer to as “mine”.   The value of them making me one of their “My’s” is huge.  I am a repeat customer and probably a heavy user from their perspective.

But, I didn’t become one of their loyal customers easily.  Continue reading “MINE! MINE! MINE!  Six Keys to Earning Customer Loyalty” →