We all say it. I have My Dry Cleaners, My Grocery Store, My Gas Station, My Pharmacy. They are all MINE. Of course, I don’t own any of these businesses—but, I am a loyal customer of the locations that I fondly refer to as “mine”. The value of them making me one of their “My’s” is huge. I am a repeat customer and probably a heavy user from their perspective.
But, I didn’t become one of their loyal customers easily. Continue reading “MINE! MINE! MINE! Six Keys to Earning Customer Loyalty”