CRM, big data and digital/social marketing efforts have begun to blur the lines regarding what a market is or isn’t. For many years, DMA’s (Designated Marketing Areas) were the only game in town—clearly identifying advertising markets based upon television and radio markets. But CRM and big data analysis Continue reading “Are Nielsen Local Markets Dead?”
Who is Your Marketing Target? I Bet You Don’t Really Know!
Local Store Marketing 101: The first question we all learn is “Who is Your Target?”. Initially, we want to understand basic demographics: age, sex, ethnicity. Those are the easy data points that we can learn from any US Census. Today’s CRM and big data strategies allow companies Continue reading “Who is Your Marketing Target? I Bet You Don’t Really Know!”
5 Reasons Why Local Customer Engagement is Critical to Your Business
Do you ever find yourself a little freaked out by the ads and products that are being suggested to you when you open a mobile shopping app or look at a product suggested via email? How did they know you were considering that backpack for your upcoming camping trip? Continue reading “5 Reasons Why Local Customer Engagement is Critical to Your Business”